HBR's 10 Must Reads on Design Thinking (with featured article Design Thinking By Tim Brown) (9781633698802)

Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

Identify customers' "jobs to be done" and build products people love
Fail small, learn quickly, and win big
Provide the support design-thinking teams need to flourish
Foster a culture of experimentation
Sharpen your own skills as a design thinker
Counteract the biases that perpetuate the status quo and thwart innovation
Adopt best practices from design-driven powerhouses