The Role That Advertising Marketing and Branding Have in Making Us İll (9786051272986)

There are clearly many influences on an individual‘s behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?
Basım Dili : İngilizce
Basım Yeri : İstanbul
Sayfa Sayısı : 140
En / Boy : 12.5 / 19.5
Kağıt Cinsi : 2. Hamur
Basım Tarihi : 8.2011